Email marketing campaigns keep customers engaged, and provide an alternate revenue stream.
Is your email campaign failing to deliver? Are you ending up in the spam box instead of the inbox? BashLocal can help. One of the most important methods to ensure long-term business is through the use of email marketing.
Email campaigns rely on solid subject lines, content with a keen eye for delivering the best information first, and a strategy for outreach and follow up. BashLocal is iContact and MailChimp ready, meaning we can launch new campaigns, optimize existing ones, and report on all the work we do so you see the difference.
Email Campaigns by BashLocal
Every email marketing package comes with the following:
- Weekly email drops: we write subject lines and copy, you approve. We schedule and send.
- Reporting: we track top producing emails, deliverability and provide suggestions to improve.
- List audit: reduce your odds of ending up in spam by cleaning your list
- Testing: Precise A/B testing with careful documentation of results
- Template setup: we choose a template and provide a sample prior to launch.
- Custom coding: available at an additional cost.
Contact BashLocal and ask about our email marketing services. Our basic package starts at $250, includes a weekly email drop, sales copywriting, campaign analysis and reporting.
Why Email Marketing Matters
Email is still one of the primary points of contact for most people. Beginning in 2013, Gmail experimented with a new filter system that separated emails into primary, social and promotional.* Although some panicked over the state of email, we see an opportunity.
Most email systems already evaluate historic open rates, reputation of the sender, where the links inside the email go, and a virus scan to protect the end user. We can help you maintain and improve open rates, even with Gmail’s promotions filter.
If your subject line is eye catching, most of your work is already done. Emails should always have a point, don’t waste time getting to yours or you’ll be marked as spam. Create a targeted offer, deliver with a subject line that packs a punch and prepare a landing page to go along with your overall theme.
With the right strategy, some users will look forward to your weekly email drops.
Is your email campaign ticking a box off your to-do list, or is it truly selling to your clients? To boost your efforts, provide an additional stream of traffic to your website and ultimately sell more, contact BashLocal.